Sellers' Bootcamp, Marketing Program for Creators
Current Bootcamp started on November 1st!
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You can see all Bootcamp posts, including daily assignments from our previous Bootcamps, on our Message Board. We'd like to hear what worked and what didn't work for you, and if you'd like to participate in this program next time.
About this Program
This is
going to be a 28 day marketing program (weekends off) that will get us into
the habit of effective and consistent marketing, with low to no
cost methods: and at least 30 minutes of your time daily.
Bootcamp will be about establishing routines and disciplines to do the daily marketing activities needed to keep your business growing.
It will be about meeting some of your online neighbours and icraft family, so from hereafter you will always have a support system. Read more >
There will be 2 new daily threads started by me, Christine Skaley.
Day 1 - Check In and Day's Assignment.
Day 1 - What Happened?
Throughout the day I'll encourage you to post questions and communicate freely in the forum, about what you are doing... You can brag, debate, question and even argue... but no whining.
Next day you will again see 3 new threads,
and so on and so on for each of the remaining days.
We will try and get everyone including newbies out of the gate with at least one sale. I hate zero. It looks fat. :)
We will make this fun and interesting with free stuff too! Read more >
To sign-up for this program and to qualify for iCraft incentives, please go to "My Profile" and check "Yes, sign me up for the "Sellers' Bootcamp" program!" checkbox.
Daily Bootcamp Assignments:
Registered Bootcampers: 187
Program Reviews:
Utilize Help and Information From Your Selling Venues
by GalleriaLinda, May 20, 2009
One of the ways online sellers can benefit from marketing and selling success strategies is through the selling venues that they use. You can find a lot of selling, promotional, and marketing tips in the venue's documentation that is very valuable!
Program Sponsors & Giveaways:
For November Bootcamp iCraft.ca is offering:
- Three Exhibit "Makeovers", including 1 Banner and 1 Avatar Design, plus clean-up (if needed) of all of your product images by our designer.
- SEO "Makeover" of one Exhibit, as well as teaching you how to optimize your pages in the future.
- Product placements on the Homepage and more.
Check our Message Board later for more details on this offer.
Additionally:
IndieCEO will be providing to all bootcampers an ebook on computer maintenance for PCs for small and home businesses - a street-smart must have!
We are currently looking for Program Sponsors!
If you'd like to become a program sponsor, would like to contribute your skills or have any ideas to share, please send us an email at Service@iCraft.ca or contact Christine directly.
Sponsors from our Previous Bootcamps:
 Polka Dot Pixels
I am offering a business card design (design only, not printing) giveaway plus an ad package.
www.theartisticblogger.blogspot.com (Julie Hampton) - business card gizmos and brilliant business card gifts.
 www.giveawaytoday.blogspot.com- Free ad on the left-hand side promoting iCraft.ca website.
"Give Away Today" is a daily blog, where you enter to win a giveaway item by leaving a comment on a post.
www.onthedotcreations.typepad.com (Julie Corbett) - Free ad drawing for Bootcampers, business card tips and e-book.
 www.craftingsuccess.etsy.com
(Derrick Sutton) -
All registered Bootcampers are getting Derrick's training video, customized specifically for iCraft for free download.
It's
called "How to Make a YouTube Video of your Creations and Increase Visitors to your iCraft Exhibit".
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 Christine Skaley
aka PillowThrowDecor
Program Creator
I've retired from a 26 year career of "suits and sales" and part of my professional background was sales training, technical instructing and strategic planning. I've seen this lousy economy before. However, people are still spending: so why are they not shopping at my store???
I thought we need a program that takes us back to basics. That's how the idea of "Sellers' Bootcamp" was born.
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 Linda Harrell
aka GalleriaLinda
Marketing Advisor
I am a long-time independent strategic marketing communications consultant for small businesses locally, a self-representing jewelry designer, and entrepreneur!
For the last three years, I have immersed myself in online selling tactics, learning from the school of hard knocks. I read indie arts blogs and forums voraciously. I belong to a large network of independent artists and designers all over the world that come together in specific networking sites and social media. And, I have made some really great friends and have coached several over this last year via email.
Marketing is everything that you do, which results in placement of your product or service into the hands of potential customers and has many parts. It can mean working with branding, demographics, long-range and short-range planning, as well as advertising, promotion, selling tactics, public relations, pricing, packaging, and distribution.
Marketing is a huge universe with many parts that we want to explore!
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